Guy Kawasaki suggests ten points for writers who want to build a platform. His list is a lot simpler and more straightforward than most such lists I’ve seen:
I’ve got a long way to go with mine, both under this name and under Alice’s. Guess it’s time to start thinking about it. I kind of don’t like the curator model — at least not when it refers to only reposting other stuff without reaction, and as the main content. There are always interesting links, fun photos, and silly memes, but I can’t see making that the majority of posts.
Are any of you guys doing deliberate platform building? What aspects are you emphasizing? What about the mechanics?